Our Story


Urbanized Co. (Urbnzd) is a women-led brand that was formed with a global objective in mind: to produce a stylish and functionally designed range of activewear that compliments your body and celebrate your beauty! Designed by women, for women, so we know what you want - stylish and affordable activewear that can keep up with your active lifestyle both in and out of the gym.


We pride ourselves on our transparent-no-frills pricing, driven to provide quality activewear while keeping them affordable because we believe that it should be accessible to everyone. We're challenging the notion that good activewear has to be expensive.


We believe in the power of community, in supporting and lifting each other up and always moving together #withurbnzd to find the perfect balance of self-acceptance and self-improvement. 


From our range of buttery soft Activewear to our growing range of complementary Sweats, Basic pieces and more, each pieces are designed with you in mind and sought to inspire confidence. Be it our Core Collection colours that are always available, or our unique limited-edition colourways, there's always something for everyone. Whether you're a yoga enthusiast, a spin class addict, or just love to chill in your athleisure, we've got you covered.


Get ready to be obsessed.
To the women who want to do better, be better and refuse to give up. 
This is From Us, To You.
From You, To a Better You.